Understanding the Difference Between Time Perception and Performance

When it comes to your application or site, it’s become common knowledge that designers need to collaborate with their developers and consider load times for your design elements and interactions to ensure your user isn’t staring into blank space at any given point in your experience. Though, consider this: while performance is extremely important, the time it takes for your elements to appear or for an interaction to occur shouldn’t be the guiding factor when it comes to analyzing how your website or application is perceived when performance is on the table.  Check out this piece by Adrian Zumbrunnen that outlines how the overall perception of time impacts the UX of a piece. “Faster doesn’t necessarily equate a better experience…”

The Illusion of Time


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