Sheyra Kelley
Senior Art Director / Lead Visual Designer
Atlanta, GA
With a background in corporate identity, branding, and over 20 years of digital experience, my current focus is on Art Direction and Visual Design in the UI/UX field. Throughout my career, I’ve had the opportunity to work with clients in a diverse range of industries, including healthcare, telecom, legal, construction, real estate, public media, and more.
Since 2010, I’ve been working with teams at Perficient to design award-winning digital experiences for enterprise systems, mobile apps, and responsive websites. My focus is on prioritizing the human experience in order to better understand our clients, their teams, and their audiences. By doing so, we are able to create meaningful and impactful designs.
PRIMARY ROLES
Art Director
Lead Visual Designer
Lead Brand Designer/Manager
UX Consultant
SKILLS
Figma, Adobe Illustrator, Adobe Photoshop, Art Direction, Responsive Web and App UI Design, Branding, Corporate Identity, Creative Direction, Creative Requirements Gathering, Illustration, Print Design And Production, SharePoint UX, UX Consulting, Visual Design
KEY INDUSTRIES
Financial
Telecommunications
Healthcare
Retail
Real Estate
Technology
Government
KEY ACCOUNTS
Humana
Honeywell
The Coca-Cola Company
PCL Constructors
BJ’s Wholesale
Char-Broil
NBC Universal
Garmin
Limited Brands
Southern Company
WORK EXPERIENCE
Atlanta, GA, USA
Aug 2014 – Present
Senior Art Director
As Art Director, Sheyra continues to grow within her role as primary support for creative leadership from concept to completion. She works on complex interfaces and has the capacity to distill information and team goals across various business functions into a streamlined, elegant experience for the client.
Responsibilities:
• Work with Creative Director and Interaction Design team to optimize web functionality, site architecture, user interface, and navigation
• Manage and mentor local designers and contractors as assigned
• Ensure deadlines for assigned projects are met
• Understand the creative and marketing requirements and objectives for projects
Atlanta, GA, USA
Jul 2012 – Aug 2014
Lead Visual Designer / UX Consultant
Sheyra’s focus as a Visual Designer following Northridge’s acquisition is to continue her role as UX Consultant and Designer as a part of the Perficient Experience Design (Perficient XD) team. Her background in brand management puts her in a unique position that allows her to consider her clients’ goals with the collective creative vision in perspective.
Responsibilities:
• UX Consulting
• Web User Interface Design
• Art Direction
• Wireframing and IA Strategy
• Internal Brand Development and Management
Atlanta, GA, USA
Dec 2010 – Jul 2012
Art Director / Visual Designer
As Art Director/Senior UX Designer and Consultant with Northridge, Sheyra’s engagements ranged from concept and development of corporate brand collateral, to creating user interfaces for applications and websites. She’s also provided leadership in the areas of User Experience, UI Design and Consulting on projects ranging from SharePoint intranets to mobile ecommerce applications. In these roles, Sheyra has held the responsibility of managing creative collaboration with her project teams, creating UI concepts, and participating in information architecture strategy sessions among other activities.
Responsibilities:
• UX Consulting
• Web User Interface Design
• Art Direction
• Wireframing and IA Strategy
• Internal Brand Development
Alpharetta, GA, USA
Mar 2003 – Dec 2010
Senior Visual Designer and Brand Manager
Sheyra was responsible for conception, production, delivery, and limited project management for a variety of creative projects, including but not limited to the public websites and business marketing collateral. She also worked directly with print vendors and publications for artwork design and delivery.
Responsibilities:
• Brand Development and Management
• Logo Design and Development
• Print Design and Production
• Digital Imaging
• Web User Interface Design
• Creative Direction
• Project Management
EDUCATION
Dunwoody, GA, USA
Oct 1999 – Dec 2002
BFA, Graphic Design
LANGUAGES
English (Native)
KEY ENGAGEMENTS
CLIENT // Humana
Onsite consulting and visual design work on Virtual Guidance Center (an educational microsite for Healthcare Reform) and Humana.com applications and tools. Humana is working to move their online presence to a Responsive standard. They reached out to Perficient, and our Experience Design agency is engaging with their internal teams to make it happen.
Responsibilities:
• Web User Interface Design
• UX Consulting
CLIENT: BJ’s Wholesale Club
BJ’s needed a portal for their Home Office and Distribution Centers that provided one central location for employees to manage documents, access resources and share communication. As a member of the project team, Sheyra led the SharePoint UX Design strategy for BJ’s Club Portal analysis scope. She also worked with BJ’s marketing group to establish the creative brief for the design plan. The project analysis itself included collaborating with designers and utilizing Adobe Photoshop to create unique portal homepage concepts for all three retail tiers of the business.
Responsibilities:
• Art Direction
• Leading Creative Strategy Sessions with BJ’s PMO
• Requirements gathering for design team
• Wireframing
• Creative collaboration with Senior designers
• Design and delivery of Photoshop concepts
CLIENT // PCL Constructors
PCL Constructors is the largest general contracting company in Canada and the sixth largest in the U.S. They looked to Northridge to create a simple, yet comprehensive software solution for their public-facing web presence. Sheyra participated in the creative collaboration and design phases as one of the Art Directors and led the creative team through the design production of the entire SharePoint solution. Following deployment, the PCL Public Website proceeded to win recognition in the industry including an award from the Web Marketing Association.
Responsibilities:
• Art Direction
• Web User Interface Design
• UX Consulting
CLIENT: Priority Payment Systems
PPS looked to the Galaxy Bright team to partner with their new media division to create a strategy for developing a print and interactive marketing campaign for their mobile payments solution. This engagement included redesigning the public website, web interface design for the iOS mobile solution, logo development and custom iconography for the application.
Responsibilities:
• Creative Direction
• Web User Interface Design
• Print Design and Production
• Vendor Management
CLIENT: Wine Gallery + Market
WG+M came to Galaxy Bright with the unique request of branding the entire store’s concept from top to bottom. From the logo design, to the posters in the retail space, Sheyra had the opportunity to work directly with WG+M’s marketing team to strategize solutions for every Visual Design need. The partnership resulted in deliverables including, but not limited to, custom vinyl lettering for the store interior, print and interactive advertising campaign media, including billboards and event promotion materials, public website UI Design, exterior store channel lettering, and exterior signage.
Responsibilities:
• Creative Direction
• Brand Development and Management
• Marketing Campaign Strategy
• Web User Interface Design
• Print Design and Production
• Vendor Management
ADDITIONAL HIGHLIGHTS
Designed and managed marketing campaign for one of Atlanta’s premier custom home builders; creators of exquisite million-dollar homes in North GA region.
Re-branded financial firm’s identity which directly lead to almost triple the partners’ first year earnings, expecting $15 million in revenue and realized $40 million.
Created brand identity assets and full print ad campaign for Atlanta-based fine jewelry gallery, ensuring to attract both experienced buyers and entice younger clients to the realm of the boutique’s offering.
Designed corporate identity and marketing collateral for publicly-traded software automation firm, bringing their image up to the status of their 20+ years in the industry.
+ There are no comments
Add yours