Begin typing your search above and press return to search. Press Esc to cancel.

Sheyra Kelley


Art Director / UX Consultant
Atlanta, GA, USA

sheyrakelley@gmail.com
http://sheyra.com/blog

Utilizing over a decade of creative experience, Sheyra holds a strong foundation in Communications Design, providing creative direction and design expertise for clients representing a variety of industries including finance, telecomm, legal, construction, real estate, healthcare, and public media/communications among others.

Well versed in both Mac OS and Microsoft platforms, her strengths include user interface design, corporate identity, and brand development and management. Her extensive experience allows for professional flexibility, making her skills essential to the concept and creation of marketing strategy collateral, designing digital user interfaces, and consulting in the UX space.

PRIMARY ROLES

Art Director
Lead Visual Designer
Lead Brand Designer/Manager
UX Consultant

SKILLS

Adobe Illustrator, Adobe Photoshop, Art Direction, Brand Management, Corporate Identity, Creative Direction, Creative Requirements Gathering, Illustration, Print Design And Production, SharePoint UX, UX Consulting, Visual Design, Web User Interface Design

KEY INDUSTRIES

Financial
Telecommunications
Healthcare
Retail
Real Estate
Technology
Government

KEY ACCOUNTS

Humana
Honeywell
The Coca-Cola Company
PCL Constructors
BJ’s Wholesale
Char-Broil
NBC Universal
Garmin
Limited Brands
Southern Company

WORK EXPERIENCE

Atlanta, GA, USA
Aug 2014 – Present

Perficient, Inc.

Senior Art Director

As Art Director, Sheyra continues to grow within her role as primary support for creative leadership from concept to completion. She works on complex interfaces and has the capacity to distill information and team goals across various business functions into a streamlined, elegant experience for the client.

Responsibilities:

• Work with Creative Director and Interaction Design team to optimize web functionality, site architecture, user interface, and navigation
• Manage and mentor local designers and contractors as assigned
• Ensure deadlines for assigned projects are met
• Understand the creative and marketing requirements and objectives for projects

Atlanta, GA, USA
Jul 2012 – Aug 2014

Perficient, Inc.

Lead Visual Designer / UX Consultant

Sheyra’s focus as a Visual Designer following Northridge’s acquisition is to continue her role as UX Consultant and Designer as a part of the Perficient Experience Design (Perficient XD) team. Her background in brand management puts her in a unique position that allows her to consider her clients’ goals with the collective creative vision in perspective.

Responsibilities:

• UX Consulting
• Web User Interface Design
• Art Direction
• Wireframing and IA Strategy
• Internal Brand Development and Management

Atlanta, GA, USA
Dec 2010 – Jul 2012

Northridge Systems

Art Director / Visual Designer

As Art Director/Senior UX Designer and Consultant with Northridge, Sheyra’s engagements ranged from concept and development of corporate brand collateral, to creating user interfaces for applications and websites. She’s also provided leadership in the areas of User Experience, UI Design and Consulting on projects ranging from SharePoint intranets to mobile ecommerce applications. In these roles, Sheyra has held the responsibility of managing creative collaboration with her project teams, creating UI concepts, and participating in information architecture strategy sessions among other activities.

Responsibilities:
• UX Consulting
• Web User Interface Design
• Art Direction
• Wireframing and IA Strategy
• Internal Brand Development

Alpharetta, GA, USA
Mar 2003 – Dec 2010

Galaxy Bright Creative, Inc.

Senior Visual Designer and Brand Manager

Sheyra was responsible for conception, production, delivery, and limited project management for a variety of creative projects, including but not limited to the public websites and business marketing collateral. She also worked directly with print vendors and publications for artwork design and delivery.

Responsibilities:

• Brand Development and Management
• Logo Design and Development
• Print Design and Production
• Digital Imaging
• Web User Interface Design
• Creative Direction
• Project Management

EDUCATION

Dunwoody, GA, USA
Oct 1999 – Dec 2002

The Art Institute Of Atlanta

BFA, Graphic Design

LANGUAGES

English (Native)

KEY ENGAGEMENTS

CLIENT // Humana

Onsite consulting and visual design work on Virtual Guidance Center (an educational microsite for Healthcare Reform) and Humana.com applications and tools. Humana is working to move their online presence to a Responsive standard. They reached out to Perficient, and our Experience Design agency is engaging with their internal teams to make it happen.

Responsibilities:

• Web User Interface Design
• UX Consulting

CLIENT: BJ’s Wholesale Club

BJ’s needed a portal for their Home Office and Distribution Centers that provided one central location for employees to manage documents, access resources and share communication. As a member of the project team, Sheyra led the SharePoint UX Design strategy for BJ’s Club Portal analysis scope. She also worked with BJ’s marketing group to establish the creative brief for the design plan. The project analysis itself included collaborating with designers and utilizing Adobe Photoshop to create unique portal homepage concepts for all three retail tiers of the business.

Responsibilities:

• Art Direction
• Leading Creative Strategy Sessions with BJ’s PMO
• Requirements gathering for design team
• Wireframing
• Creative collaboration with Senior designers
• Design and delivery of Photoshop concepts

CLIENT // PCL Constructors

PCL Constructors is the largest general contracting company in Canada and the sixth largest in the U.S. They looked to Northridge to create a simple, yet comprehensive software solution for their public-facing web presence. Sheyra participated in the creative collaboration and design phases as one of the Art Directors and led the creative team through the design production of the entire SharePoint solution. Following deployment, the PCL Public Website proceeded to win recognition in the industry including an award from the Web Marketing Association.

Responsibilities:

• Art Direction
• Web User Interface Design
• UX Consulting

CLIENT: Priority Payment Systems

PPS looked to the Galaxy Bright team to partner with their new media division to create a strategy for developing a print and interactive marketing campaign for their mobile payments solution. This engagement included redesigning the public website, web interface design for the iOS mobile solution, logo development and custom iconography for the application.

Responsibilities:

• Creative Direction
• Web User Interface Design
• Print Design and Production
• Vendor Management

CLIENT: Wine Gallery + Market

WG+M came to Galaxy Bright with the unique request of branding the entire store’s concept from top to bottom. From the logo design, to the posters in the retail space, Sheyra had the opportunity to work directly with WG+M’s marketing team to strategize solutions for every Visual Design need. The partnership resulted in deliverables including, but not limited to, custom vinyl lettering for the store interior, print and interactive advertising campaign media, including billboards and event promotion materials, public website UI Design, exterior store channel lettering, and exterior signage.

Responsibilities:

• Creative Direction
• Brand Development and Management
• Marketing Campaign Strategy
• Web User Interface Design
• Print Design and Production
• Vendor Management

ADDITIONAL HIGHLIGHTS

Designed and managed marketing campaign for one of Atlanta’s premier custom home builders; creators of exquisite million-dollar homes in North GA region.

Re-branded financial firm’s identity which directly lead to almost triple the partners’ first year earnings, expecting $15 million in revenue and realized $40 million.

Created brand identity assets and full print ad campaign for Atlanta-based fine jewelry gallery, ensuring to attract both experienced buyers and entice younger clients to the realm of the boutique’s offering.

Designed corporate identity and marketing collateral for publicly-traded software automation firm, bringing their image up to the status of their 20+ years in the industry.

+ There are no comments

Add yours