About

To be inspired by my surroundings and grow while creating good design are privileges, and I embrace these opportunities with gratitude. Building brands for a living is challenging but extremely rewarding at the same time. And I confess, as a graphic designer, I seriously believe that no logo should be let loose in the world without a developed set of corporate id specifications… no joke. I’ve witnessed the potential damage, and it’s easy to become jaded, quickly. Because of this, I am driven by the chances I get to experience the growth of developed identities that are created and treated with integrity.

What is SKID? I developed this mark to create a visual representation of my personal identifier (SK) and my passion for communication through brand identity (ID), not to be mistaken with Freud’s “Id”, a part of the human psychological construct… hmmm.